Jeffrey Gitomer

Delivers universal truths on how to best make a sale, including deliver value first, ask before telling, become your own brand, earn referrals and testimonials without asking, and create loyal customers.

"There is no prize for second place in sales you either win or lose - sell or die that's it. Until you wake up to the reality that the old way of selling doesn't work anymore, you are as dommed as the fax machine, the blackberry, and the yellow pages."--Page [4] of cover.